INFO
Client Adidas Y-3
Project FW21 Classic Puffy
Service CG Design, 3D Animation, Concept design
Software HoudiniFX, Redshift
CREDITS
Motion Design + CG Production Kristoffer Moth
Art Direction + Editing Denise A F Garbov
Creative Direction ARPA
Campaign Development Farago Projects
3D Scanning FBFX Digital
Bringing a lightweight and high-tech feeling to a classic puffer design. We created a series of 3D animations and still renders to showcase the combination of a classic down jacket and vest design, the puffy and lightweight feeling, and the high-tech techniques.
Embracing the puffy and billowy structure of the jacket and vest, we worked with soft inflation and vacuum suction to challenge the materials and composition of the products. We investigated deflation through real-life tests and experiments of air and "breathing," which we used for the creation of the animations.
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