INFO
Client Adidas Y-3
Project FW21 Ajatu Court
Service CG Design, 3D Animation, Concept design
Software HoudiniFX, Redshift
CREDITS
Motion Design + CG Production Kristoffer Moth
Art Direction + Editing Denise A F Garbov
Creative Direction ARPA
Campaign Development Farago Projects
3D Scanning FBFX Digital
An experimental take on a classic, tailored silhouette. The Ajatu Court shoe design is an experimental take on a sophisticated basketball profile. Optika created a series of 3D animations and still renders, drawing inspiration from the exaggerated tooling and layered sculpting in the design.
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